Domestic cosmetics packaging design on the color of Chinese lasting appeal

Abstract: mainly focuses on the domestic cosmetics on the use of color in packaging design, reflect the unique Chinese flavour, in-depth local cosmetics brand packaging design, to explore the mysteries of Chinese cosmetic industry ashes, guide packaging design direction and new way of thinking. Keywords: China's domestic cosmetics manufacturer packaging design flavor color in today's women pay attention to maintenance and skin care, cosmetics have become a daily necessities women pursuit of beauty and fashion. In recent years, into the major shopping malls and shopping centers, cosmetics manufacturer area suddenly blew a & other; Natural herbal & throughout; 、“ Herbal skin care & throughout; The Chinese wind. Than is not at ease of use contain a variety of chemical composition of the modern cosmetics, domestic cosmetics of pure natural seems to give people more security. Especially when the domestic brands hundred birds current was the nation as a & other; Country gift & throughout; Grants of after, but also cause & other; Country gift effect & throughout; , make the old brand nationwide overnight in Shanghai. A, domestic cosmetics in the application of color in the color intention is essential and is particularly important in the design of a ring. Good packaging designers often can skillfully use of colour for increasing value-added products, mobilize the people of visual sensory stimulation, that cause the consumer's purchase desire. In addition, different color also can make consumers associate the product guide. Subjective aspect analysis, the color is actually a kind of cultural carrier, the different cultural context will give different connotation. Domestic also have a preference of color cosmetics, on behalf of natural herbs, pure natural green, on behalf of the Chinese cultural totem and spirit came through in accordance with the Chinese red, yellow represents the noble and high-end, different color can give a product identification and image, the icing on the cake for our products. 1, natural herbs - - - - - - Green green Chinese lasting appeal from it closely with herbs, natural these peculiar Chinese elements together. In ancient Chinese poems of green is always preferred. “ Green smoke screen silk hide can not, because in the southwest. ” “ Next day endless blue lotus, video on lotus red. ” The beauty of delight. The green applied to cosmetics, can be very intuitive to & other; Pure natural safe use & throughout; “ Radiant skin vigor & throughout; “ Repair power & throughout; Such a feeling. And the finches current choose green is to highlight its & other; Natural stimulation, herbal skin care & throughout; The characteristics of. And the brand is very fit. Said goodbye to the past without identification of simple design, the finches antelope with glittering and translucent get rid of a green new clothes, like small sprout had broken through the ground and followed it in the spring of the new era. Today's best finches current has a clear positioning, the pithy viewpoints and modern perfect combination of science and technology, with its green deduce the classic Oriental fashion natural characteristics, and its own unique Chinese flavor is becoming clear. 2, but the most beautiful Chinese red red is the favorite color of the Chinese nation, and even become a totem of the Chinese culture and spirit e. e. , from every Chinese New Year every family put up red couplets and everyone, to children embroidered red chinese-style chest covering to elaborate Chinese knot and Windows with paper cuts. China red is auspicious, happiness, the symbol of elegant and beautiful is the symbol of China. Through the color psychology we is not hard to find, red gives person's feeling is lucky, noble, elegant. Apply red to the most suitable for middle-aged and old consumers in cosmetics, they prefer a stable and vulgar some color. The age of the consumer is the main force of the cosmetics manufacturer market, different from the young consumer groups, they have a plenty of money and time, also pay more attention to maintenance. Such as, yue-sai kan cosmetics suit with Chinese red give priority to color, showed both traditional Chinese odor, and give a person a kind of noble feeling, because red can also make a person associate to the blood, so the red effect also represent the vigor and vitality, make a lot of women in the belief that the product contains essence can improve the skin condition, make the person to return to the youth, to improve the old skin. 3, noble symbol of luxury - Gold is different from the pure and fresh and natural green for young consumer groups, in line with the general public aesthetic are easy to be accepted and elegant red, gold is also a kind of color is often used in cosmetic packaging design. Since ancient times, gold for the Chinese people have the connotation of the supreme honorable. So many high-end cosmetics packaging design will choose a large number of aureate or partial to show its luxurious texture. It is easy to find high-end cosmetics for middle-aged or older women, in this age, they desire the high maintenance and care, youth of the passage to keep growing, dodge the years trace. Gold from the consumer psychology can be better accepted by high-level consumers. Dabao eye care series is in the cap part on gold, enhanced the entire product in the packing. This with our impression in the slogan & other; Dabao see everyday & throughout; Limited to the daily skin care, affordable affordable skincare products in the supermarket, phase difference between the diversity of widened dabao brand.
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