Domestic brand mask to Japan

Domestic brand mask to Japan and the development of more mature compared to international brands, domestic brands have progress in technology blessing, improve quality, but in such aspects as construction of brand culture, brand essence grasp still well below the international brand. How to use more recognizable brand positioning, more flexible marketing strategy, more professional operation mode, promoting the international influence of China, is now out to sea brand must be considered. With rapid development of China's cosmetics industry as an example, the vast market prospects in overseas beauty makeup, is attracting many cosmetics manufacturer brands abroad. In December 2018 in Japan market of yunnan baiyao in the ravine of the mask is one of the representative of the air to sea cosmetics manufacturer market in China. The advocate the natural organic skin care brand, safe and effective cleansing, through differentiation of product positioning, flexible marketing strategy, laid a good foundation for the development of in Japan, even change the Japanese consumers to inherent cognitive cosmetics low price and low quality in our country. Japanese consumers interest in our brand began to heat up in recent years, is yunnan baiyao deserves to mask would be able to develop the market in the environment of an important foundation. 2010 years later, smart phones, travel, games, and other fields of wisdom in our brand began to enter Japan, many Japanese consumers begin to change impression of our products. But cosmetics manufacturer generation processing field, Japan market is very mature and competition is intense, yunnan baiyao bail in the mask at the beginning of the smart is to find its own differentiation advantage. In Japanese beauty makeup market tends to saturation, yunnan baiyao new Chinese style a new concept of skin care, all brought a lot of surprises to local consumers. This face film's main selling point is the Chinese prescription drug company production, highlights the traditional features of China's local, without any synthetic preservatives natural characteristics as well as in the trend of the global cosmetics consumption. At the same time attaches great importance to product quality and technology of Japan, yunnan baiyao to the highly competitive global initiative NEX technology in order to win market recognition. NEX technique is yunnan baiyao precipitation over 10 years, is a blend of biology, dermatology, medical disciplines such as the forefront of scientific research achievements, let the plant effective components can play a greater effectiveness in the skin care products. In technical strength, on the basis of this face film has broken the past impression, low-end goods in overseas markets pricing in differentiated pricing increased local brand positioning. In addition, yunnan baiyao bail in the mask is through a more flexible and innovative marketing strategies, enhance the cognition of local consumers. Online, in addition to show the charm of Chinese prescription's website, the product is listed on the Japanese mainstream electric business platform, and through social media Ins, Japan beauty comprehensive website @ cosme platform for promotion. Offline, to highlight products high-end positioning, the product in June of 2019 began to enter Niao high-end drugstore shop house appliances, 24 h B. B。 O. N, Japanese fashion beauty makeup the grocery store, etc. Yunnan baiyao deserves to mask out to sea in the Japanese brand positioning and promotion strategy, for domestic brands actually lead to a lot of enlightenment. Local brands in overseas markets should break when anxiety, don't be timid in brand promotion. Because the local brands in the face of demand more dollars and upgrade of China's consumers, has accumulated rich experience in market, they have the ability to build in accordance with international brand of market demand. However, global market changes very quickly, also the brand in the overseas development of our country, should also pay attention to the careful analysis characteristics and development trend of overseas target markets, adjust measures to local conditions, timely adjustment of brand development and communication strategy, and more resonance in overseas markets.
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