Do colour makeup - for cancer patients Brand values need to be 'no sooner said than done'

Domestic cosmetics manufacturer brand court today, including many brands claim to be caring, have a temperature, from various aspects to provide products that meet the consumer need skin; But when that brand spirit claims no echo, propaganda matching with unavoidably will waste a lot of resources, difficult to form emotional consumers to the brand identity, is not necessarily will fail. Here share a precise focus differentiation dozen of French cosmetics brand: Meme in the French have the same, the same meaning ( 相同的) 。 Because the brand is not on the Chinese mainland, there is no formal translation, small make up for it by transliteration into 'yan au'. Meme can in a stand out among all the cosmetics brand, the biggest characteristic is that its target consumers are a group of beauty makeup the world never special care to the people: cancer patients. In the past five years, the global total of 17 million women with cancer. Most cancer patients with chemotherapy, immunity to drop, the skin become very fragile, hair drop light. Sales of daily cosmetics on the market generally contains chemicals and heavy metals, as long as not overweight, normal healthy skin was worth. But for cancer patients, contact, to absorb any content of toxic components are very painful. Founder of the brand has been accompanied with cancer, the mother of experiences that they had started a Gospel of cancer patients brand idea. Judith, founder of the Levy and Juliette CouturierMeme yan au brand product line is very comprehensive, involving the face, head, hands and feet, body colour makeup, nursing and sweet atmosphere. Products use a large number of mild organic plant ingredients instead of industrial chemicals, its safety is far higher than the European Union standards, each a product listed before after clinical laboratory safety testing, also specially invited more than 70 female ongoing anticancer treatment for 21 days of product experience, physiological and pathological data and detailed record of the experience as well as to the use feeling and tolerability of the product. Figures show that 96% of women in the invitees products showed good skin tolerability, 84% of women were satisfied with the skin's appearance, 77% of women believe that their quality of life for the better. One hand care series of silicone varnish, because with high purity, can be used for facial skin of silicone instead of general cosmetic quality ordinary industrial silicone oil, launched a became popular hot style, on the Ins for tens of thousands of consumers praise and attention, at the same time by fashion magazines on January beauty makeup version ELLE2020 strongly recommended. Meme yan au brand is located in special populations such cosmetics manufacturer market gap in the field, we can observe the details of it from its branding is how to focus all of communication resources. one Visual information clear and unified, more can strengthen brand positioning brand logo consists of M in the product name and the phonetic symbol ^, structure compact, integral feeling is strong, far look like a small crown, is the symbol of the female self - control of beauty Every man is his own queen. Brand from the website to social accounts do, continue to consistently use the main color and style: pink and white meat phase corresponding, comfortable and easy way of layout, product model and warm smile, product packaging and the way of photography - follow the succinct fashion style These are all constitute important elements of the visual impression, is easy to be ignored but very valuable communication way In these external visual give a person with warm, beautiful at the moment and the feeling of not artificial, the temperature of the brand culture, love and attitudes which successfully landed in the consumer heart. Goodwill and curiosity can cause consumers to further explore of the brand, enhance may purchase. two Temperature in addition to the designated brand marketing concept, enhance the brand vision design, product model itself is a cancer patient, is not a beautiful, older ( Cancer patients mostly middle-aged above) The defects of skin sick also rational. But they look natural spirit, light eyes, hand still full of life, and did not feel discouraged and despair, the pursuit of beauty makeup like any normal person for granted. This is the brand choice - in the publicity To reflect the attitude of the natural, comfortable, the beauty makeup the effect to promote the product will not hire bright and flawless model. Consumers feel the trade-off, but will be more recognized brand spirit. In the product price and ends of colour makeup products ( Sentiment on the nail polish 10 ml of about 70 yuan) , integrated components and research investment, cost performance is higher; Product brand positioning, promotion or limited edition products fail to meet the consumer demand is tie-in. During the festival the launch suit, for example, there are covered hat and wear take advice. A suit of set limit to that valentine's day, with illustration style also is in line with the brand personality. Meme set the start and anti-cancer drug clinical research institute les Centres DE lutte contre le cancer ( 闭环化油器控制) Sharing of strategic partners, funding for research on cancer, skin care ingredients research results and the product use data feedback; Brand for continuing to keep 1% of the revenue to aid cancer foundation Unicancer; It on the social platform account will often offer to consumers, most of the time in forwarding consumer products use experience, often organize activities of the interactive interview, also often share consumer oneself experience psychological feeling of cancer or relatives and friends. Comprehensive these observations, Meme brand promotion details is united and focus, advertising/promotion means steady not blundering, bidirectional power products and culture, enable consumers to the brand claims to have stronger feelings and trust.
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