Design semiotics of female cosmetic packaging design

Abstract: the author on the basis of the theory and method research on semiotics, introduce the theory of semiotics female cosmetic packaging design. Is pointed out that the connection of semiotics and female cosmetic packaging design, and the application of the semiology theory in the packaging design method, from the perspective of semiotics, illustrates the convey of packaging design elements and convey process with its definition connotation, presentation, design and application of the elements of female cosmetic packaging visual creative, cognitive and important significance in the process of transmission. Keywords: design semiotics; Female cosmetics; Packaging design; Convey the semiotics ( 符号学) Phenomena in the study of all human culture symbol in the theory of the subject. It is the nature of the symbol, the symbol of development change rule, various symbolic meaning, between different symbols and the relationship between the symbols and human behavior. Semiotics of the signifier, The Signifier, or translation & other; FuZheng & throughout; ） , also known as the representation, symbol carrier, symbols used in the form of identification, perceived stimulation or irritants. Referring to ( The Signified, or translation & other; FuZhi & throughout; ） , also known as meaning interpretation, symbols, symbols to express the meaning, the meaning, or meaning, meaning expressed by the signifier. Which the material ( Referent） , can refer to represent specific things. Denotation, the sign with those or determine, in common sense. Meaning, refers to the symbols contained in the social culture and personal associations ( Ideology, emotion, etc. ) 。 A, symbols convey product design in product design based on the modelling of factors as a symbol of all kinds of information, thus form language in modern design. Each product in by its unique symbol to convey all kinds of information, make the products become a way of cultural transmission of circulation. Language is the bridge of communication products and consumer products. Product modeling itself is the product of the visual language medium, to design a product means that the design of a language. Products first of all, the cognitive function of the sign language, make the person the type, characteristics, using the method of product and quality status and a series of relevant information. Language is products directly in the form of aesthetic constituents, in the performance of product function goal, arouse consumers emotional experience, to create the product special mood and atmosphere, and point to certain aesthetic ideal. The fundamental goal of product semantics of extensionality is that by means of product modeling, make people understand through product shape design quickly product of actual use. Compared with the extensionality semantic, the connotation of product semantics more multidimensional and more open. Product semantics of the connotation of sex is based on people conscious of lenovo, embody the products with the user's sensory, emotional or cultural value when interactions, and not like the extension of unconscious reaction. Second, the symbol of female cosmetic packaging design convey according to the theory of semiotics, all cultural phenomenon is the symbol phenomenon, with the construction and development of product design symbol information itself is not limited to product modeling design, the design of product packaging, advertising and logo also involves the application of the semiotic principles. Packaging design as an important branch of design art direction, and is a applied very strong interdisciplinary, its design of art as a starting point, to varying degrees involving human engineering, engineering technology, such as the material, the humanities and social disciplines. In addition to the traditional protection products, convenient storage and transportation, and beautify the features, the packing of the other main function is to convey the product information to the consumer groups. Cosmetic packaging design should fully consider the female as the main army of contemporary consumer market, its consumer psychology aesthetic consciousness strongly, the exquisite and rich emotional feng, strong self-awareness, good at lenovo's psychological characteristics. With the rising of the female aesthetic consciousness, the influence factors of packaging design more diversified, the design method should be improved. Third, the application of semiotics in female cosmetic packaging design in the design of emulsion cosmetics packaging ( FIG. 1) As an example. Blend in the principle of semiotics in the design of packaging design graphics, color, text, material elements such as symbol. This design in line with the brand positioning, consider to meet women's physiological and psychological needs, use paper packaging, packaging beautiful modelling, the choice of its streamlined shape features of the female, give a person the sense of perfect, soft and smooth. Box at the top of the leaf shape can be inserted at the top of the mouth, the finish product of packing, the box body curved shape design is convenient hand, took the leaves at the top of the can directly pull open the lid, not only convenient opening and closing the packing, and give the woman at the time of daily cosmetics open another kind of life interest. Combined with the material selection of modelling, colour on the design of the whole conforms to the female aesthetic consciousness strongly, the exquisite and rich emotional feng, is good at lenovo. Four, conclusion in recent years, with China's economic globalization, the consumer's consumption concept also increasingly internationalized, women not only become daily necessities cosmetics, is becoming more and more become consumers create a symbol of life interest, personality, convey emotion, which is the female cosmetics manufacturer semantic design key point. Actively with the principle of semiotics in packaging design, in the design process follows the design principle of symbols used in the packaging design. Female cosmetics design, should be on the premise of guarantee function, culture, customs, aesthetic, psychological and other factors, expresses the connotation of semantic features. 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