Cosmetics processing product development orientation
emotion, cosmetics processing and product development of the positioning
cosmetics processing and product development, idiomatic is emotional orientation. Why is that? Because cosmetics industry main consumers are female consumers, they naturally sensitive and emotional, in other words, they are perceptual more than rational people. So, we in the development of a pure product, such as a flashlight, its location should be rational positioning, how to save electricity more brighter that regardless of feelings. in addition to the effect of itself, but also the effect of maintenance, it is at the same time of curing effect, so the cosmetics must be through the emotional orientation to communicate with female consumers. Usual trick is to shape the brand story, as well as some emotional words, beautiful packaging, have good sense of the skin. , after all, most skin care products are not the sort of immediate products must be make consumers willing to use to reflect the effect, emotional orientation cannot be contempt.
the interests of the two processing, cosmetics manufacturer product development positioning
interests orientation should actually is the foundation of cosmetics products. As cosmetics, it is not simply to watch, so just good-looking appearance, full of feminine is not enough, it must have a fundamental effect. Filling water must be able to moisturize, whiten naturally to can have a whitening effect. So if you found in cosmetics processing product development formula whitening effect is particularly significant, then you can bold positioning for whitening maintain article, or even brands could also be a whitening brand of a class, so it has been a lot of brands proved to be effective.
3, cosmetics product development, the concept of positioning
concept definition and cosmetic processing of locating methods commonly used in the product development process. The so-called concept of positioning, is that a special concept to products, and distinguishes them from the same competition. Essential oil, for example, adding products, polar skin care products, imported raw materials, without adding products, these are the concept of a classic case of success.
from the perspective of the positioning of the product development of cosmetics processing is stylist businesses compete for the market, not only to guarantee the excellent quality of cosmetics manufacturer OEM OEM products, but also have innovation.
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