Cosmetics packaging trends decide the future of this a few class will be more popular!
by:XJ BEAUTY
2020-10-05
Skincare market accounted for the highest, makeup and mask of skincare market than high growth potential, population structure change development opportunities.
In terms of the structure of the domestic cosmetics market, skin care products, hair care products, oral care products, bath products and cosmetics is the top five categories, combined contributed 90% of the market sales.
Skincare products in China market scale is 169. 3 billion yuan in 2016, accounting for 51% of the overall market cosmetics, is one of the highest category.
However, the current domestic cosmetics consumer habits of population structure and consumption compared with the developed countries there is a big difference, the mainstream of the domestic cosmetic consumption crowd to 18
After 35 years old of young women, older age, skin care products per capita spending fast attenuation.
According to the survey, 40 - Europe
59 women close to 25 - to facial skin care products consumption amount
39, twice as many women and women over the age of 60 contributed 34% of the facial skin care products consumption, it reflects the women in the developed countries with age skin care spending corresponding ascension.
Future domestic this phenomenon is expected to be a change, because the present domestic 25
39, young female growth after the reform and opening-up policy in the 1980 s, is a complete cosmetic education of generation, in the 1960 s before the consumers in the economy and consumption habits have obvious difference, along with the age growth and rising incomes, cosmetics trend of consumption upgrade will be very obvious, consumption curve will also change, mature female even older women will be pulled to protect skin to taste the main force of consumption especially anti-aging skincare products.
Colour makeup is the makeup of refers to has the colour and decoration function products, follow certain procedures, make-up to cover facial defects, beautify the appearance, to promote the image of individual external purpose.
According to forward-looking industry institute released '2018 -
2023 China cosmetic products market demand and investment planning analysis report data, Chinese cosmetics manufacturer tax retail sales of about 37. 1 billion yuan in 2017, year-on-year growth of 47%;
In cosmetics industry, cosmetics accounted for about 16%, in a large proportion in the cosmetic market is about 13%, the proportion of small.
Brand planning said: to know the development trend of colour makeup, ready to cope with the changing market mask is the rapid growth in the niche of skincare products.
According to statistics, in 2016, our country face film market capacity is 18. 1 billion yuan, accounting for the overall market 10 protects skin to taste.
7% of the share.
2011 -
In 2016, face film market average annual compound growth rate reached 15.
5%, the overall growth of the cosmetics market growth is more than 2 times.
According to the forecast, in 2021, the capacity of face film market in China will reach 28 billion yuan.
Mask the size of the market will continue to expand.
In the next few years, our country face the market to keep a fast speed increase.
Is expected in 2023, the Chinese film of face of retail market scale will reach 30 billion yuan.
Mask needs to diversify.
Mask as markets mature, people to mask comfort and efficacy of demand is higher and higher.
Thus, in order to cater to the needs of the consumers market, face the need to diversify.
Face film companies in addition to form their own brand advantage, also points out the market demand, in the high-end market to people who have certain economic base to launch high-end products, in the low-end market oriented economy foundation is weak, but people with consumption potential launch low price products.
Men's market is expected to open.
Now face film market not only for women, but also to open at the other end of the consumer market -
—
For men.
In recent years in the investment proportion of males in skin care products consumption increased year by year, the statistics show: 2016 men in beautiful white product consumption by 25%.
The development of new brand men face film market also can yet be regarded as a wise choice.
Promote social visualization cosmetics sales: weibo, WeChat increasingly visual and other social networking tools, self-time, print, interactive, and so on become social important way.
Visualization under the big trend, 'appearance level' unprecedented importance to ascend, the increasing popularity of makeup, cosmetics sales booming.
Building a brand as XJ BEAUTY from the very start is simple so long as you keep 'the three C's' in mind: clarity, consistency and constancy.
You will find a wide variety of for sale for virtually any cosmetics solution needs. Keep in mind how you plan to use the , and talk with a professional about the model and features that are right for your application. Go to XJ BEAUTY for on sale.
In terms of cosmetic design, why is it different than other production? How does it fit a true need or desire for your requires? Is it simple to use? Make life easier?
Technology upgrades can pay for themselves quickly by improving cosmetic design and enabling employees to accomplish more in less time. It may be time to focus on eyeshadow manufacturer to ensure they run smoothly and efficiently.
Building a brand as XJ BEAUTY from the very start is simple so long as you keep 'the three C's' in mind: clarity, consistency and constancy.
You will find a wide variety of for sale for virtually any cosmetics solution needs. Keep in mind how you plan to use the , and talk with a professional about the model and features that are right for your application. Go to XJ BEAUTY for on sale.
In terms of cosmetic design, why is it different than other production? How does it fit a true need or desire for your requires? Is it simple to use? Make life easier?
Technology upgrades can pay for themselves quickly by improving cosmetic design and enabling employees to accomplish more in less time. It may be time to focus on eyeshadow manufacturer to ensure they run smoothly and efficiently.