Cosmetics packaging to present new characteristics

In each big brand stand out in a bright environment nowadays, besides should pay attention to the effect of products, brands and to raise their popularity and artistic taste of cosmetics. If you focus on cosmetics dynamic at ordinary times, you will find now the international well-known cosmetics brand basic has its own distinct characteristics. Then the grade of the cosmetics brand and its own unique charm how to embody? In addition to product advertising and product sales at counter, etc. , the packaging is a very important link. Imagine if the two hand cream texture, efficacy, the price is the same, are you more inclined to higher levels in appearance, more design feeling that one? As good-looking people always let a person cannot help but see a few eye, nice packing more real. Delicate and appropriate packaging not only can attract consumers' attention, let them linger in front of the counter, couldn't help it, can fully reflect the brand connotation and cultural taste of fashion. So not only can protect and packaging to accommodate products, can also play the role of attracting consumers, the brand culture. Since cosmetics packaging is so important that we have to fully understand the cosmetics outsourcing material and its new trends and characteristics. Good packaging can turn boring chemical products to exquisite cosmetics. Packaging can make goods conspicuous, design can make the products meet customer psychological, spiritual and cultural needs, so as to promote sales. “ Packaging is often more important than serving in products & throughout; , this sentence in the field of cosmetics now is especially apparent. In the modern cosmetics production, many high-end cosmetics packaging investment for the entire product cost 70% or even higher. In the cosmetics market, the creation of a new brand need more exquisite packaging to establish its market position. At this time of the packaging has static storage development from ancient to modern circulation medium, the far beyond the packaging itself for the value of the goods. Because of the cosmetics market competition is more and more fierce, the cosmetics business in order to expand your product sales, spent the idea that more on cosmetics packaging. Now cosmetics packaging mainly presents the following points: 1. Greening, the author found through contact with a lot of well-known packaging company, China packaging work is more and more aware of open & other; Low carbon economy & throughout; The inevitable trend, with green, environmental protection, low energy consumption, low pollution, low emission based economic model produce method and commodity plan, and then to reduce carbon emissions. And packaging company in growing Numbers are beginning to pay attention to the green environmental protection, the use of new technology, new material, the introduction of clean production mechanism, reduce waste, realizing greener production, realize the sustainable development of cosmetics enterprises. As more and more cosmetics manufacturers began to pay attention to environmental protection problems, they are on the choice of cosmetics packaging materials have also joined the consideration of environmental protection, consider these materials can be recycled, it also conforms to the present is becoming more and more attention of environmental protection consciousness. Recently popular cosmetics capsule is a very good environmental protection packing, cosmetic capsule small packaging, its capacity is a usage, to avoid the other forms of packaging may arise in the process of using the secondary pollution, so every time consumers use products are clean. The safety of cosmetics is now almost become the primary factor of all female consumers to purchase cosmetics, organic, natural, no add is the necessary condition to ensure product safety. So in the pursuit of greening on the package, it will make cosmetics itself more attractive market. 2. Series series packing refers to a unified logo and font for the premise, with a different colour, water lines, or different modelling structure of merchandise packaging design for the tone of the same category, the requirement with the vision, with a vision, to diversification, and whole. In the practical application of cosmetics, generally speaking, there are two things: one is the same brand, the different function of the whole series of cosmetics packaging, for consumers to buy, at the same time, make the overall price is lower than the total individual purchase price, such as a certain brand of cosmetics to keep the overall design style, and then takes the form of boxes, all kinds of cosmetics for centralized packing, the overall sales as a sales unit; 2 it is the same brand, the same main function, but different auxiliary function of a series of cosmetics, or the same brand, the same function, but different formulation of a series of cosmetics, seriation design in packaging design. Such as a variety of face cream of a cosmetics brand design, its main function is to protect skin, but different auxiliary role, for packaging design should combine its effect. For this type of cosmetics manufacturer series, at the time of packaging design, this paper, based on the feature of series packaging design, already reach the role of series of packaging, and for consumer choice. 3. Innovative in personal care products and perfume market, product packaging has become a retail shelves can quickly lock the consumer attention, the important factors that contemporary consumer of packaging design is gradually understand, after all.
In today's world, have risen to an unexpected level of cosmetics solution. It has gained a lot of popularity and has come up with different kinds of variations in its content.
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