Cosmetics packaging - three characteristics-XJ BEAUTY
the future evolution of cosmetic bottle packaging will be in what direction? Now believe that this is our attention and concern of the cosmetics packaging material cosmetics manufacturer. Only to seize the future trend of the market, allows businesses to find the fast-growing magic weapon.
about the future development of cosmetics bottles, we think will be towards the development of three characteristics:
functional, environmental protection and luxury.
we will from the three features a result analytical cosmetics manufacturer bottle packaging these trends.
1。 bottles of environmental protection, both the government and consumers now to the environmental protection requirement of the packaging more and more high, this is all cosmetics bottles of enterprises have to face a big problem in the future.
2。 Functional cosmetic bottles, such as antioxidant function of the vacuum flask, etc. , through cosmetics bottles can better improve the quality of cosmetics, and stability to ensure the quality of cosmetics. This kind of cosmetic bottle packaging will naturally popular and welcome by the cosmetics manufacturer.
3。 bottles of luxury, in fact, cosmetics bottles now the whole society to luxury packaging, cosmetics bottles demand austerity. But cosmetics bottle packaging for female consumer market determine the appearance of other high-end luxury image. Therefore, cosmetics bottle how frugal in material seemed luxury cosmetics packaging material in the packing factory need to solve a problem.
the author thinks that, the rapid development of the cosmetics market is closely related with the prosperity of the packaging market, but the focus has deviation, whether to focus too much on the packaging, and went to rack and ruin the quality problem.
the customer has a heart of two fitting for packaging products, to 'Du' beauty, but also good 'pearl', 'to buy Du beads' is gradually accepted by the mainstream values. Now consumers need is no longer the 'nouveau riche' luxury packaging, but can reflect cultural meanings and values, with a strong personality color packaging, has the connotation 'low key' cosmetics packaging to become the customer highlight taste standard. As shell products, product packaging is the brand concept, product characteristics, comprehensive reflection of consumption psychology, which directly affect the consumers' desire, relying on the product packaging to establish the affinity of products to consumers is still a good choice.
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