Cosmetics packaging design is related to the image of the entire product, more and more attention

Main cosmetic packaging design with concise give priority to, usually only need to display brand, name and other necessary information, in many cases, there is no other graphic design. Can choose the original image, for example, it is mainly used in some natural plant as raw material of cosmetics, such as the rose series will use printed with pictures of roses, do one of the biggest advantage is that the image is clear, and the sense that gives a person nature is simple, you can also choose to abstract patterns, such as some points, lines, concise and easy, this expression can reflects the strong modern at the same time. Color cosmetics manufacturer packaging design is an important part of people are often through the color to distinguish between different products, suitable for color was among the first to let people find and use, the most willing to contact reaction, directly stimulate the desire of the buyer. Modern cosmetics packaging color design mainly from the following aspects: 1, according to consumers' gender colour cosmetics packaging design women use mild but not strong, bright but not dazzling colour, such as light green, light blue can give a person the feeling of relaxed, lively. Male cosmetic packaging with high purity and the cool color with low lightness, such as dark blue, dark brown, give a person with strong stability, confidence. 2, according to consumer's age and color design according to the consumers of different ages and color design is very necessary, filled with the vitality of youth, young consumers of packaging design can be used as a symbol of the life of youth like the color of light green, lend color dynamic interpretation of the young girl and beautiful dream. Psychological change with the increase of age, consumer, and the symbol of the noble color is more like psychological characteristics of the purple and gold plastic pigments series such as the pursuit of noble, elegant, purple, because it's consumption goals, women over the age of 30, and purple, just in order to meet this goal. 3, according to the product color design now cosmetics function design is very good, moisturizing, whitening, anti-wrinkle, etc. , different functional cosmetics packaging color also played a key role. Cosmetic packaging products, such as moisture have blue, green, give a person the sense with fresh water embellish, beautiful white product is given priority to with white, sometimes white, pink, blue, or performance, Or show clear white; Sunscreen orange and blue wait for color, orange is the color of the sun, is the most eye-catching colors, used in packing is prevented bask in a product is likely to be significant effect, and the complementary color of blue is orange, use it can give a person pure and fresh sense. 4, according to the product color design materials with the progress of science and technology, more and more is the production of cosmetics raw material was found, and some cosmetics manufacturer as long as the color of the raw materials used in packaging products. New series such as estee lauder, raw red pomegranate, it is also the biggest selling point of products such as packaging use bright-coloured red, DHC platinum multivariate series will use the white color, do not need to display, consumers can immediately recognize this series of products. The stand or fall of cosmetics packaging design is related to the image of the entire product, more and more attention. A good cosmetic packaging, is not only a problem with good color, graphics, materials, shape, structure are equally important. And the application of new materials, new technology development, as well as the constant innovation of stylist, cosmetic packaging design now highlight the personality development of era, practice shows that only materials, shape, structure, decoration design and reasonable use of cosmetics packaging design become the most can meet the demand of consumer packaging. Sales area according to the properties of determinant of commodity packaging design classes and objects, the structure design of the brand positioning and consumer orientation, referred to as the design of packaging is the positioning of the positioning of goods and services, not just the commodity itself in the material, the external shape of the different aspects of the color limitation and sales price positioning and brand positioning is an enterprise in the fierce competition in the commodity market and its products, if you want to win, you need the packing of the goods will be accurately convey commodity information, set up many similar or included in the of consumers with a different kind of special impression, this require designer to master brand market positioning of packaging design.
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