Cosmetics packaging anti-counterfeiting technology of online shopping

Mature with the development of network technology, online shopping for its convenience and low price, fashion and other characteristics has won more and more recognition of Internet users. Therefore, each big cosmetics brands have been setting up network flagship store, in their online shopping market. online is faced with many drawbacks, however, particularly the proliferation of false information, butch, consumers often buy fake cosmetics, this not only caused huge economic loss, also directly harm the beauty and health of consumers. But currently used in the cosmetics manufacturer packaging anti-counterfeiting technology is very few, this let the consumer is difficult to determine whether to buy cosmetics. ', has greatly hurt the enthusiasm of consumers to buy cosmetics manufacturer online. packaging enterprise, therefore, if you want to place in the online shopping and long-term development, must attach great importance to the cosmetics packaging anti-counterfeiting, make packaging anti-counterfeiting technology to protect the interests of the enterprises and consumers & other; Firewall & throughout; 。 1 common anti-counterfeiting technology. Anti-counterfeiting printing technology printing anti-counterfeiting technology is to use the information such as the production date, batch number printing technology jet printing on the product packaging, by adjusting the spray print position to have the anti-counterfeiting effect. Most cosmetics packaging often use this way to achieve the purpose of anti-counterfeiting. If the use of anti-counterfeiting printing ink can have better anti-counterfeit effect, but due to the anti-counterfeiting technology currently include the use of printed material and technological mastery and obtain more easily, so vulnerable to fake the anti-counterfeiting technology. 2. Laser holographic anti-counterfeiting technology an identifier with laser holographic anti-counterfeiting technology is based on the principle of laser interference, the method of using spatial frequency coding is made and be become. Laser holographic logo image lifelike, not only can take on multiple levels in the space, the decomposition of the colorful color, can also according to the observation of the change of the Angle change, the amount of information is very high, therefore, it is a kind of anti-counterfeiting application of anti-counterfeiting technology of great ability. After decades of development, the laser holographic label anti-counterfeiting technology is developed from the original holographic label anti-counterfeiting technology gradually upgrade for the second and third generation, even in the fourth generation of laser holographic anti-counterfeiting technology. anti-counterfeiting packaging on the market at present most USES is the jie type laser holographic anti-counterfeiting technology. The anti-counterfeiting technology generally stick the logo on the front of cosmetics packaging or open place, when consumers after peeling the logo, the hologram is destroyed, and can't reuse, has good anti-counterfeiting effect. 3. Phone number anti-counterfeiting technology number anti-counterfeiting technology is a kind of packaging anti-counterfeiting packaging information network technology, is also one of the most consumers identify anti-counterfeiting technology. The anti-counterfeiting technology application in cosmetics manufacturer packaging there are two main ways: paper-based open and laser hologram shave is open. Its basic principle is: on the label to each piece of product with password, a yard, no weight code, the same product and also on a trademark can query number, consumer wherever and whenever, called query need to input product code, according to the prompt can know the authenticity of a product, the phone bill paid by cosmetics enterprises. Because the counterfeiters unable to fake product coding file sent to the security center to coexist in the database, so the anti-counterfeiting technology has to be forged, widely used in cosmetics packaging, but the query rate is low. 4. Bar code identification anti-counterfeiting technology, bar code identification anti-counterfeiting technology is produced in the computer application and practice and developed a kind of widely used in the circulation of commodities, postal management, books management, the automatic identification technology in the field of industrial process control and so on, has the input speed, high accuracy, low cost, and the advantages of reliability, occupies an important position in the automatic identification technology. Currently on the market of the flow of goods if there is no bar code is not, and select a specific printing position and special encryption way of printing ink, can make the barcode has multiple anti-fake function, but read the barcode information, need to use a bar code identification system of professional equipment. As a result, the anti-counterfeiting technology identification is difficult for ordinary consumers. The future development direction with the further development of economy and e-commerce, the common anti-counterfeiting technology more or less have some shortcomings. Therefore, in order to further improve the anti-counterfeiting ability, more effectively guarantee the consumers' rights and interests, cosmetics packaging anti-counterfeiting technology into the following several aspects. Combined anti-counterfeiting different anti-counterfeiting technology come in many different areas, by only a single anti-counterfeiting technology to complete and efficient security is becoming more and more difficult. Therefore, in the choice of anti-counterfeiting technology, should according to the different characteristics of cosmetics and focused. Using integrated technology to improve packaging anti-counterfeiting ability, foster strengths and circumvent weaknesses, has become a new direction of the development of packaging anti-counterfeiting technology. Combination information security technology, for example, is a comprehensive image technology, computer coding technology making, printing, tinted, special ink, color recognition technology is a body comprehensive high-tech anti-counterfeiting technology, because each time the choice of relevant images and coding are random, thus formed the unable to decipher the characteristics of the technology, even if someone has mastered the coding processing technology can produce the same logo, anti-counterfeit effect is very good. Anti-counterfeiting packaging and the combination of anti-counterfeiting packaging design, the new concept that created a personalized packaging. In cosmetics packaging anti-counterfeiting design, appearance design is the primary problem, anti-counterfeiting is auxiliary design, security design in a good anti-counterfeiting effect at the same time, also can not influence the whole style of packaging.
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