Cosmetics OEM processing factory is how to design products to the customer
why many companies will choose cosmetics factory? Mainly because in addition to the processing of cosmetics cosmetics manufacturer factory, still need to do a complete cosmetic generation process planning schemes, a reasonable planning of the cosmetic products, product planning at least includes two parts: product Portfolio structure ( Product line) The Product planning and specific products.
product structure planning step 1 is to divide the product category. Division standard actually very much: function, price, appearance, composition, shape. The standard of practice, often is the multi-dimensional - — To differentiate function and price for the main standard product line, in appearance, composition and form to further refine the secondary standard. Protect skin to taste, for example, every price range can be divided into anti-aging, whitening, moisturizing and solve the problem of special skin four big functions of product lines, within each line, and can according to the appearance, composition, shape again. Such layers of segmentation, can form complex multidimensional product line.
why is based on the main functions and the price standard? Basic index of the function from consumers, the price is the most can reflect the index of competition. Consumer first is according to the function and price in your mind a brand positioning, besides, composition, morphology of distinction. In mature industries, of course, the distinction between the latter is more obvious, such as the current Japanese skin care industry, product at a set price and almost impossible to distinguish between the function, can only on the appearance, composition, shape a detailed distinction.
step 2 of the product structure planning is to design product line. What a brand should have a few product lines? Is there a conflict between product lines? Can joint? Each product line should have how many kinds of products? Is there a conflict? Whether joint? Each product and how many different types of sheet is tasted, SKU) 吗?
product structure planning of the third step is to design the specific function of the product. Academic, generally divides the product function four categories - — Image products, profits, king pin products, promotion products.
first of all, the image of the product is used to determine the brand image of the product. Production of this product mainly for the purpose of playing - — Show that they have the high-tech, or unique value. This kind of products usually expensive profits is not high, volume is small. Such as the limited edition products, such as kang teacher again for beef noodles.
second, profit product is used to boost profits, but perhaps because of this product is sold at a higher price than the average price and sales volume is not much.
learn more cosmetics OEM information, remember to consult website.
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