Private Label Skin Care Makeup Cosmetics Manufacturers

Cosmetics OEM customers how to avoid risk?

by:XJ BEAUTY     2020-06-10
Generally when choosing OEM customers, there is usually no communication with each related products supporting manufacturers, lead to products out of the effect is far less than expected. As OEM customers in their packaging, their subjective consciousness will choose more novel and unique packaging hope that through the packaging to attract consumers. OEM customers generally exist the following error, cosmetics OEM cosmetics manufacturer XJ Beauty tell you: they often choose in packaging design 'private mode' and don't use on the market see male die, mould opening their ills lies in the cycle is long, the mould is difficult, high risk and high investment, the influence of packaging design on consumer is not novel and unique and to be pleasing to the eye, this request on the packaging design, colour collocation is more important than to choose private mould. They take it for granted that after packing order, there is no problem, and ignoring the packaging and whether the product itself. For example: a bottle of shower nozzle, and water, emulsion products, guests do not know the nozzle is not universal, and should choose according to different products of different nozzle; Such as, stickers, stick on the cartons, bottles, plastic bottles on their respective viscosity requirements are not the same. And at the request of the different flat and oval shape is different; Bottle of screen printing is also a link, the risk of silk at low temperature and high temperature printing in OEM processing will have different ways of disinfection, which requires the guest know the detailed requirements. XJ Beautyoem factory more than a decade has been reminding customers order packaging material should be our advice, more communication can reduce the risk to lowest. 70% according to XJ Beautyoem factory experience, the failure reason is caused by product development experience is not enough for the first time. 's independent formula research and development of independent formula one premise is research and development enterprise should put the whole formula, raw material sources, such as name, suppliers must open, benefits to the customer, the customer can very clearly know where is the biggest cost their products; A rough estimate to OEM enterprise profit margin is reasonable; With independent formula, a unique market, other companies is not easy to follow and impact to the sales channel. Independent formula research and development in the prophase overall investment is larger investment including money and time, generally the cost of a formula developed around 10000 to 50000, according to the technical difficulties of high and low, sometimes even because a particular raw material required to bear the risk. Medium-term production costs are lower than normal OEM, for ordinary OEM do not need to provide the formula, its gross margin is not the same. Using independent research and development of its defects lies in the prophase overall investment is large, customer want to how to balance this kind of big investment and returns late, can choose one or two prospects better recipe to launch the leading product, has a unique technology that is advantageous to the customer is bound to a certain enterprise, can through the formula to choose partners. Many new brand developers about the problem of product innovation are very concerned about the problem of product innovation, XJ Beauty cosmetics manufacturer OEM cosmetics manufacturer manufacturer for more than ten years experience in professional OEM found that successful brand developers are paying attention to the 'product innovation', can be good to avoid the trap of 'product innovation'; Failed brand developers tend to fall in the trap on the road in the 'product innovation'. As is known to all, innovation means risk, so when we discuss the development of new brand how many kind of product innovation path, the path of each kind of product innovation may lead to what kind of risks and benefits.
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