Cosmetics marketing crossover circle powder is king

'We produce is lipstick, but is our advertising sales of hope. The founder of 'famous cosmetics manufacturer brands REVLON REVLON - — Charles had described the importance of marketing for the brand, the quote has been bibles of cosmetics industry. In fact, relative to the foreign cosmetics brands, domestic cosmetics for a long time, has long been thought to be the price, the channel, in the brand marketing level is weak. But as the Chinese cosmetics market is getting mature, many domestic cosmetics brand also began to innovative marketing mode, and gradually find out their brand positioning, recognised by the height of the market. This year many cosmetics brands are not idle, began the cross-border marketing, and each big brand cross-border cooperation, in order to let a die-hard powder to chop up your hand. When the coat colour makeup with art to borrow this crossover wind, jin li is MAX. Throughout most of the cosmetics market, one hundred domestic brands into the nostalgic wind restoring ancient ways, the wind hits, and relying on Internet marketing with renewed vigor; The rise of the emerging force of brand is also taking advantage of colour makeup marketing, will be live across borders, and other popular marketing 'to fly up to play, cosmetics industry gradually presented the new pattern of flowers contend in beauty. 01, cross-border marketing as a wave, homebred brand increasingly younger if no this year which cosmetics enterprise highest volume in the field of marketing, then must not pose LAN card group. CARDS pose orchid group, pose with kay Fran brand, recently all thering is no lack of innovation in the field of marketing, has brought the domestic cosmetics market full of surprises. As the leading fashion cosmetics brand, appearance, announced this year crossover Asia wildly popular popular logo DUCOBI, launched a card form super of bear new limited edition. The new flagship young, of interest style, completely broke the previous framework on appearance design, the entire series of bear covers air CC, air cushion BB card position, and the core lipstick, three color eyebrow makeup plate of the big four classic sheet is tasted, the market power to be reckoned with. It is understood that pose LAN card has been signing popular niche, recommended new idol Ren Jialun to chief officer, after hand in hand by 95 chose a small red meat, pose the strategic new younger to strengthen card. In addition, the pose LAN card also use online new media platforms such as weibo, WeChat, masterminded the include 'bear bear missing money' and a series of blockbuster marketing events, supplemented by offline large roadshow to promote embryonic form of bear series. Eyes, a combination of online large cosmetics manufacturer marketing activities are performed with a bang. At the same time, the card pose aram sister brand - — For 90, 95, after the young group of colour makeup popular logo Fran kay also bright eye in marketing performance. In reporting activities, more distributors who told reporters that if to let a person shine at the moment in recent years the domestic brands, kay who is undoubtedly one of them. 02, cultural inheritance and innovation, brand coruscate newborn was born in one hundred at the beginning of the 21st century a group of the development of the domestic cosmetics manufacturer brands gradually ushered in the spring, but the old brand of younger still faces many difficulties, the fluctuation in five thousand, to come down, and keep the vitality of the brand is few and far between. The concrete in the field of cosmetics, similar brand is rare. In the skin care industry, 'old age', a 86 - year - old skin care brand - — The sparrow gazelles in the rebirth of the new era, is a notoriously marketing case. With herbal skin care orientation and excellent brand marketing, the finches current success recently from the 'mother' of cosmetics and transformation become 'darling' nowadays young consumers. To sum up, brand marketing and has no fixed standard, domestic cosmetics to find the orientation of itself and the characteristic, follow up and meet the demand of target market, can have more market opportunities.
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