Chinese beauty makeup brand development trend will have what change

A, skin care products in the development of for many years in the history of the Chinese brand, the sparrow gazelles and natural hall has been close to the concept of nature based. For example, the finches of the current herbal series water and natural hall of the Himalayan glaciers; But damned is main booth with herbal skin care, and long-term cooperation with basic medical college of Shanghai university of traditional Chinese medicine. Compared to the make-up of the low threshold, whitening, anti-wrinkle effect of skin care products tend to its core components as a flagship brand. Well-known brands SK - such as cleaning group Key components of II is Pitera? Yeast extract living cells. In domestics protects skin to taste, combined with Chinese herbal medicine, or with institutions such as the joint development of hospital medicine makeup brand has become the limelight is the emerging of the track. Domestics protects skin to taste the circuit core components of contest is the key to each brand to win. In the industry at present is still in its early state, dominated by r&d industry competition will be the norm of the future for a period of time. In addition, have endorsed in hospital medicine makeup brand limelight, but the boundaries of medicines and cosmetics are often some enterprises in the illegal way propaganda, needs to be further regulation of the relevant laws and regulations. Behind the cosmetics manufacturer ingredients of functional, safety and cost-effective consumer, is based on in the past two years, and so did the nicotinamide, amino acid, hyaluronic acid and other popular raw material beauty makeup brand of home products. Second, the development of colour makeup as a makeup primer, homemade beauty makeup lipstick on sending force is obvious. The Forbidden City, which last year by cross-border ones with lipstick, this year have been jia-qi li fire flower west of carve patterns or designs on woodwork lipstick, are briefly given the light of domestic title. Under the spring tide of consumption upgrade, low rate of color makeup products has become a well-known brand of the first breakthrough. As cosmetics consumer entry sheet is tasted, lipstick is high in the makeup heat sheet is tasted, also often is the key of the brands to open the market category. Moreover, makeup, eye shadow tray item because of its special requirements such as color, such as with the international big homogeneityphenomenon serious. Flagship brand parity alternative item, often buckle on copying hat. In addition to infrared mouth, eye shadow, blush, etc advanced heat makeup item has entered into the second tier, Chinese consumers are increasingly the pursuit of full make-up steps. But face and lipstick, although often have phenomenal item was born, but subsequent financial support and brand operation is very difficult to keep up. Makeup circuit because of low barriers to entry and competition is intense, well-known brands such as lancome, chanel, dior, occupy the industry still the head of the market. At present the main domestic beauty makeup is still in the pursuit of cost-effective competitive track. International brands have lipstick take a fancy to China's huge consumer market. Lipstick with stars, for example, form a phenomenal beauty makeup yves saint Laurent beauty makeup has become a billionaire club members in our country, and is will to develop its brand in the global big market in China. Flowers west, for example, grow grass platform little red book, west at present there are eight fans. 10000, won the praise and collect 40000; Compared with the same lipstick as the main item of yves saint Laurent beauty makeup fan of eight. 60000, won the praise and collect only 2840. From the point of feedback, for online consumers, both parities and beauty of the Chinese lipstick already has a certain impact on the international brand. Flowers west, however, there is no public disclosure finance news, this is also the phenomenon level difficulties facing Chinese beauty makeup: subsequent strength can keep up with. If there is no follow-up, driven by topic + promotion consumers are difficult to be brand loyal customers. How to cultivate the Chinese beauty makeup brand loyalty, let consumers by the Chinese beauty makeup, not just see it as a substitute, will be a problem you need to face the whole industry. The development of the three, face film is worth mentioning that, since 2018, as an auxiliary medical beauty care products machinery type surgical mask, is becoming a capital new concerns. Medical beauty mask nickname medical ice stick or medical dressings, belong to the second class medical apparatus and instruments, different from the ordinary mask makeup shop name, belongs to machinery shop name and medical beauty mask, from the production of medical devices must be in strict accordance with the national standard production, has the ingredients, aseptic production, the advantages of low sensitization rate. Medical beauty mask is usually a hospital or medical doctor of beauty salon for use by the crowd of dermatology patients or laser medical surgery, its main function is to repair the skin wound healing. Benefit from the early generation of processing mode cosmetics manufacturer, facial mask maker has gained rapid development in China. Large cosmetics manufacturer OEM enterprise in our country is the main mask products north bay, nissan mask can reach 4 million pieces, once listed on the new three board, by the shenzhen stock exchange listed company after the acquisition of shares by the pine. With the rise of the yue oneself economy and star, KOL publicity, mask of skincare market share increased year by year, has become a very important category in skin care products market, in all facial skin care products, facial mask of sales and retail sales are at the top of the list.
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