China's beauty industry development are becoming more rational and perfect

Professional high-end skin care products & ndash; — Fang can provide you the perfect skin protect the beauty industry in China started in the mid and late eighty s, starting in the ninety s into overdrive, after only thirty years or so, the beauty industry in China has made great progress, with foreign gap is narrowing. At present our country has also appeared in the beauty industry compared to the beginning of a lot of changes, and presents its own characteristics. With the improvement of people's living standard, the requirement of external beauty and inner health also enhances unceasingly. Hairdressing health problems in daily life and work more and more get people's attention, beauty salon market scale is huge, prospect is considerable, growth is sustainable. With the rapid development of national economy, strengthen, and consumption of consumers' rational knowledge accumulation, the white-hot competition in the industry, which puts forward new challenges to the beauty industry brand, enterprise comprehensive upgrade is imminent. In all ages of beauty industry as a traditional industry, in the face of the Internet, O2O and wave of Internet of things appear heavy. The traditional enterprises in the 21st century the era of rapid transformation, the beauty industry will bring us what changes again? One, from a macro level 1, from the consumer point of view, beauty consumption is increasingly tend to be more rational, as well as the development of any industry, the development of beauty industry is also experienced from blind consumption gradually to the process of rational consumption. Beauty industry consumption in 2015 report shows that 38% of consumers skeptical attitude to beauty salons overall management standardization, and this is probably the last decade, the beauty industry to consumers a paper. Due to the special situation of China's reform and opening up policy, some of the beauty industry pioneer in using beauty of consumer knowledge, lack of relevant state policies and laws and regulations, and in many cases to mislead consumers, and in the process of profiteering. Now consumers have completely changed, according to the latest data show that 65% of customers is through their own details about to accept the new products, 10% is through the hairdresser recommended, through friends introduction was 17%, only 8% of the people is produced by widely recently purchase & ndash; — From which you can see, the beauty of the customer now after a time and try to believe in yourself more and judgment and choice. 2, from the national monitoring strength, is increasingly strengthen the regulation of industry since June 2000, the state held by the ministry of health, bureau of technical supervision, such as mfert to attend the meeting, decided to declare to strengthen management of cosmetic enterprises ( Including beauty salon and cosmetics companies) , to enterprises to strengthen certificates, product inspection, and clear stipulation medical hairdressing qualifications. Now, the regulations on the supervision and administration of cosmetics, 'medical beauty services management method' and other laws and regulations, all can be seen that the state's control for hairdressing cosmetic industry is increasingly strengthened. Second, look from the change of raw materials in the industry knows, the most beauty professional line of products profit margins than cosmetic line products, because in the match the beauty salon services without transparent market, merchants shoddy, exaggerated product effect, for profiteering. In the face of the temptation, it is not hard to imagine that there are a lot of businessmen go to their way of doing the Roman road. However, as the market gradually transparent, consumers' psychological rationalization gradually, start asking businesses to correct attitude, really pay attention to product quality and the professional service of form a complete set system & ndash; — Only in this way, to never get consumer's trust and favor. China issued 2017 - industry research network Current situation analysis and development trend of Chinese cosmetic industry in 2020 research, according to the report in the traditional beauty salon management concept, high-quality products and technical services is always a beauty salon most passionate to two aspects. For a beauty salon, the products must be to be approved by the customer's brand, the brand is considered, but also constantly adjust and increase in varieties and efficacy. China's cosmetics manufacturer sales have far more than Japan and South Korea, as the first in Asia in the world after the United States, ranking the second. Due to China's large population, high demand, according to the per capita demand, China's beauty industry also has the very big development space, very optimistic about the future market. Member of Chinese Academy of Sciences, a famous physicist, he zuoxiu prophecies boldly on the beauty industry in China, he said that China will become the world's largest beauty, beauty and medical hairdressing experts to make research and comment, and think: China will become the world's largest beauty are inevitable. Predicted that the beauty industry in the next five to ten years in China will keep 15 ~ 20% annual growth rate, in contrast with many industry belongs to a higher level of growth.
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