Children's products humanized design of packaging

Abstract: the children's psychological and physiological characteristic determines the particularity of children's products packaging design, it has its own regularity, culture and times. This requires the designer to be on the basis of children's psychology, design psychology, understand the current situation of children's products packaging, children's cognition of things and children supplies packaging characteristics of the humanized design, many aspects, such as the constituent elements of cartoon image, emotional interaction, bionic design gimmick, interesting and creative performance. Children's products packaging graphics, text, color and modelling aspects build scientific and reasonable visual effect, let the children's interest for goods, so as to achieve the sale of goods. Key words: children's products; Packaging design; Human children's aesthetic ideas, and all kinds of feeling different from adults, children's psychological characteristics and the interest hobby is different, so the designer should be the perspective of psychology, visual cognition, human nature, to explore the factors in the children's products packaging design,. In the children's products in China market, most of the children's products packaging design in modelling, function, etc, to learn from foreign style is more, less original factors. China in the international children's products design competition, the brand of children only & other; Good boy & throughout; A, and the world famous brand has 29 children products. All over the world famous brand of children's than u. s. , Disney, British soup beauty of heaven and earth, etc. , these brands are very creative. Such as Mr Than in the United States, is one of the largest manufacturers, global sales pacifier its humanized design, the nipple design completely & other; Cloning & throughout; My mother's breasts, and the pacifier concave type cross I3 choking milk, which can effectively prevent children designed this solved the problem of the children eat milk, this design is the true human creative design of our consumers. Children supplies packaging humanized design mainly from the appearance of packaging color, graphics, text, etc into consideration, according to the features of children's products and children's psychology, habits, consumer demand to attract children's consumption. A color children, children's products packaging is sensitive to colors, such as red and green, yellow, and blue, orange and purple color apply, such as strong vision wallop, popular children's favorite. The visual effect of color and taste also have close ties, the ancients speak & other; So long & throughout; Is a close relationship between vision and taste. Packaging color can show the sense of taste of the food, depending on the product itself inherent color, the color, make it colorful, vivid and lively, more not only to attract children's attention and make children can directly identify the packing inside the taste of the product. 2, children's products packaging graphics graphics in children played a key role in product packaging design. Striking graphics or images can highlight the visual effect of children's products, more children in different growth stages of graphics understanding ability is different, we should try to use directly clear graphics or images, accurate deliver product information. In the children's food packaging graphic expression have representational and abstract, representational graphic refers to natural objects, creation of image using the graphic art gimmick, vivid expression of the theme of creation; “ Abstract graphics is to use a variety of graphics composed of dot, line, face. ” Does not involve concrete image, is to have a deeper understanding and form into graphics again. Three words, children's products packaging is one of the important elements of packaging. Children packing are the words on the basic factors of communication with children, is an indispensable part of children's packaging design. Because the child's reading level is limited, the font used to brief as far as possible, and to visualize and identification. Text should be relaxed and lively or plain and lovely font, choose to participate in the packaging design of children's hand writing font will be more human. Children's products packaging humanized design performance methods mainly include the use of cartoon characters, bionic design, interesting design, etc. ( A) The use of cartoon image in the packaging for children, most are using cartoon as packaging design theme to attract the attention of children, popular children's favorite cartoon image, the image can bring happiness to children, even increase children's desire to learn. Children through television, comics and other media has the most basic knowledge of all kinds of cartoon image, in the growth, they usually imitate their familiar favorite cartoon character. In the purchase of consumer goods, they are with their favorite cartoon image of commodity fondle admiringly. ( 2) The bionic design of children have extraordinary imagination, their inner world is rich and colorful, full of curiosity for all things. Novel shape, unique appearance bionic modelling can attract children's attention. Bionic design can not only seize the children active and can hold the characteristic of children is not easy to focus attention, will be interesting is blended in among them, make children to find the pleasure of body and mind cheerful in the products.
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