Brand planning at home and abroad of the toothpaste packaging design

Brand planning in order to make domestic toothpaste packaging designers know more about the current foreign packaging design, also specially arrange a batch of foreign toothpaste packaging! Don't make much comments from the design level, many things. But still please help everybody vote a see you use is which brand of toothpaste? Let's look at the domestic toothpaste industry has experienced five stages of development, has experienced from the big brand monopoly to each brand hundred qifang, leads from domestic brands to foreign brands reshuffle, homebred brand to breakthrough in the consolidation stage up to now. At present domestic toothpaste market competition is strong and weak domestic foreign investment, Colgate, crest, black, and the foreign brand accounted for more than seventy percent market share, and yunnan baiyao, cold acid spirit, peers, blue sky six necessarily cure, notoginseng and other local brands have only about thirty percent market share. Domestic toothpaste brand to avoid confrontation with foreign brands, to occupy the 'herbal toothpaste,' 'senile oral care' and other market segments. Domestic top ten brand of toothpaste toothpaste consumer groups is spoken by the largest demand of full effect, followed by whitening and moth-proofing, and function requirements of people of different age of toothpaste is different also. Consumers use full effect toothpaste is the most common, followed by whitening and moth-proofing, young people are more focused on the whitening, and older consumers demand for anti-inflammatory and anti-allergic significantly higher than the young. Foreign toothpaste packaging consumer choice in the large supermarket to buy more than 90%, the proportion of the toothpaste in convenience stores, department stores, wholesale farmers' markets and other places to buy toothpaste is less than 10%, the proportion of the supermarket is the most important place of toothpaste sales.