Because of the poor sales of traditional beauty makeup brand CoverGirl start big transformation

One about CoverGirl, people always think of simple, easy, beautiful, 简单,活泼,美丽的) The slogan. In the 1960 s, CoverGirl with pure and fresh and healthy, is different from the mainstream image of big thick makeup, and approachable price, was welcomed by young people. Marketing channel is usually medicine makeup stores, convenience stores or supermarkets. CoverGirl is a typical traditional beauty makeup brand, not what the output values on social media, give priority to with star endorsement of a supermodel, sales in the traditional department stores and supermarkets. And emerging parity beauty makeup brand such as milk, company, Kat Von D the rise of winning on the hearts of young people now. They will view a strong cool girl image as a core brand expression, attaches great importance to the social media channels, and emphasizes the diversity, rather than the beauty of a single. In 2016, the traditional beauty makeup brand sales fell by 1. 3%, while the obvious contrast, is the emerging beauty makeup brand 42 independently. The sales increase of 7%. Due to poor sales, retailers are starting to limit CoverGirl shelf space. In the same year Coty group from P& G hand bought CoverGirl, appointment before work in unilever Ukonwa Ojo, senior vice President, to the brand. Ukonwa Ojo with emerging independent beauty makeup brand strategies to CoverGirl from inside to outside again. Originally blue Logo into a simple black and white, the other is deeply rooted in the hearts of the people of the slogan is simple, easy, beautiful, 简单,活泼,美丽的) Also became my -- my makeup ( 我就是我编) 。 CoverGirl Droga5 cooperation with advertising company launched the latest campaign, the first reference writer Toni Morrison's words: if you are not in accordance with the way you want to do ( Makeup) , so what is your world? ( 是什么” 年代世界为你如果你能 t弥补你所希望的方式吗? ) 。 Actor Issa Rae, host Ayesha Curry, locomotive Shelina Moreda, a 69 - year - old model Maye Musk, singer Katy Perry and fitness KOL Massy Arias sang a show different color, age, and promoting women's empowerment and self expression. Before this, CoverGirl also signed the first male beauty makeup blogger James, Charles. Marketing image transformation, based on market research firm Ipsos and Coty own digital media team Beamly investigation and study. We found that the makeup is no longer simply think again with looks, but a tool, self-expression and personal transformation Ojo said. In addition, CoverGirl to test the new sales channels. New York fashion week period in September, CoverGirl cooperate with buyers shop Story, at the same time also in sephora beauty makeup open flash set shop to shop. In addition, in order to emphasize the authenticity of the brand, Ojo also adjusted to employees, hiring more diversified. Because only when the man sitting at the table is really diverse, will you be able to tell people the real story. This is a very important, as a beauty makeup brand, we want to make sure that person for decision-making, the people who work, advertising, are diverse, and live in a diverse community, Ojo said. Blogger gradually dominate the people with beauty makeup the category of the purchase decision, CoverGirl will increase the cooperation with opinion leaders, and new products launched in January 140. Through the CoverGirl office hallway, and you will see that we always in the cosmetics manufacturer, or have some of the most popular in understanding sets makeup look, Ojo said, facing the fickle consumers and the market demand, we are becoming more sensitive. Although CoverGirl aware of the change of the market a little late, but due to the powerful group resources, catch up speed is fast.
XJ BEAUTY US CORPORATE OFFICES is dedicated to servicing our customers with a wide array of high-quality service and products.
To discover more about the cosmetics solution benefits of , go to XJ BEAUTY.
Simultaneously being able to offer not only the product but also the service, gives the customer a quality 'one-stop-shop' service.
Using high-quality materials to produce cosmetic design is one of the most important part during manufacturing.