Beauty makeup electricity: rely on anti-counterfeiting code refused to false beauty

As a new platform for the consumer, cosmetics electricity for consumers and the whole beauty makeup industry has made great contribution. In 2012, according to analysys international, according to China's cosmetics trading online shopping market size for 593. 600 million yuan, year-on-year growth of 57. 3%, 42% higher than that of traditional channel sales growth rate. However, in the rapid expansion of online shopping market also spawned many chaos, & quot; High copy & quot; ,“; Shanzhai & quot; ,“; Gray & quot; are full of the entire network market, greatly harm the interests of consumers. In order to prevent the spread of the network fake cosmetics manufacturer, a few days ago, in China consumer association and jointly promote the Internet society of China, gather beauty is superior to lead and hand in hand, including l 'oreal Paris, orange, hundred rough market, damned, maybelline, etc, together with over 60 well-known cosmetics companies & quot; China's genuine alliance cosmetics anti-counterfeiting code system & quot; , hope can from the source to eliminate network fake. We have learned, from August 1 gather beauty is superior celebrate starts, to participate in genuine alliance cosmetics firms will be for each sale of products in gather beauty is superior platform are special, unique anti-counterfeiting label. Carries an anti-counterfeit label for the consumers to buy the product after scraping gray coating, can get 16 digit real code. Login genuine alliance website or brand's official website input anti-counterfeiting code, it can verify the authenticity of products. Each anti-counterfeiting code can only be used once in the general case, which is different from other anti-counterfeiting marker is not used, it will effectively prevent anti-counterfeiting code reuse. And gather beauty is superior to play does brand is different, other beauty makeup electricity have reacted calmly alliance, even so triggered between electricity & quot; Fistfight & quot; The spat. Jingdong mall marketing August 22, senior vice President frank xu lei has questioned said on weibo, the so-called & quot; The real & quot; Validation, but is check right hand, left hand e-commerce sites and authenticity verification website all by gather beauty is superior, consumers buy products does not guarantee that is the real thing. In response, industry experts also pointed out that electricity introduced anti-counterfeiting code system without authority certification, only is the enterprise behavior, does not have legal effect, at the same time self-built anti-counterfeiting code is very difficult to identify true and false; And from the Angle of consumers, offer security alliance affiliated enterprise, platform should not be doing. Aimed at these questions, gather beauty is superior, said an official with the brands anti-counterfeiting code validation will be introduced by the United States is superior to a third party to be responsible for independent company, anti-counterfeiting code system has nothing to do technical support and gather beauty is superior, the real security alliance is a brand alliance, gather beauty is superior only participate in the channel, it also has the effect of avert suspicion. At the same time, according to gather beauty is superior, vice President, on the one hand, the real union of anti-counterfeiting code of triple encryption technology, the introduction of foreign advanced random give each item with unique anti-counterfeiting code, like id card. Assuming enterprise production twenty thousand items, the corresponding real alliance database also is only twenty thousand anti-counterfeiting code, even if the real code be cracked spawned after twenty thousand and one, but the security code in the database will not add a, so such a product that is true or false. Anti-counterfeiting code, on the other hand, is what brands, as distributors, future will encourage consumers to the brand's official website inquiries, rather than a query to the genuine alliance website. However, in addition, the real alliance system is still faced with many challenges, namely the anti-counterfeiting code can become the accepted standard of the industry, will join the international big brand manufacturers, can get more recognition of consumers. Have cosmetics industry insiders revealed that foreign manufacturers don't willing to do big anti-counterfeiting code certification, the reason is that Europe and the United States counterfeits behavior is relatively much less, it is difficult to for the Chinese market to change its global production process. In addition, in cosmetics company, traditional offline channel department's power is much higher than that of the emerging online channel department, line anti-counterfeiting code system launch may have the advantage of authenticity can be found on line, thus further erosion of offline business development, working rhythm disturb the company as a whole; At the same time, each product additional anti-counterfeiting code, and labor, production cost and operating expenses, anti-counterfeiting code system for brands is a not small cost, thus anti-counterfeiting system advancement will suffer a big resistance. Resistance is more important, of course, in their own way at present each big e-commerce sites, platform where, under the competition situation is pending, to form a unified industry standard, difficulty cans be imagined. In this context, the beauty is superior to lead China's genuine alliance cosmetics anti-counterfeiting code system will fit in, we can't jump to judgment. But at least you can be sure, because there is & quot; Sale & quot; Question by consumers of beauty makeup electricity hope & quot; A yard sweep the world & quot; , by way of the anti-counterfeiting code, let consumers no longer for the true and false anxiety is the trend of The Times.
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