Beauty makeup brands and retail concept LRP launched no vending machines

Recently, l 'oreal's medicine makeup to protect skin brand LRP to a spray vending machines into the hangzhou vientiane city, like vending drinks sold the spray. The machine in the spray of unmanned concept store vending machine is to be a partner with alibaba, consumers only need to open the phone taobao qr code scanning machine, in the LRP Tmall flagship store to complete the order, spray automatic shipments. Although based on the traditional no vending machine increased the LRP spray hot spring SPA experience, but this kind of spray vending machine on the intelligent innovation obviously has a lot of room to improve, and intelligence is one of the important characteristics and retail, no store concept. LRP brand director Helena on interface news said that in the future, LRP spray selling opportunities in the design, further enhance on comfort, intelligence, experience and plan in 2018 in the host group of young consumers, young family shopping center on the 30 no one selling unit. In fact, LRP in maternal and infant product series give priority to dozen of products began to ease recuperate spray no retail practice, and will be one of the target customers positioning for young families, and brand accelerate to enter the market related to mother and baby. Has been selling point for anti-allergic medicine makeup brand LRP, has officially entered the mother-baby care market in 2017, became the l 'oreal group first brand of maternal and infant. In addition to spray products, Helena said, the future will also try to B5 multi-effect repair cream hot style products as the core, establish LRP - No one stall of family skin first-aid station. In retail, under the trend of all kinds of consumer goods in with the development of intelligence technology, provide more convenient service for the consumer, and trying to enter the traffic more, business, the consumption situation of the scene is more complex. Before the LRP, no one has quite a few beauty makeup brand joined the beauty makeup retail innovation. Brand dealers in service scenario and the intelligence with emphasis on innovation. Such as no one subway station is a beauty makeup vending machine main delivery place, l 'oreal has launched in the Bryant park of Manhattan subway station in intelligent experience of colour makeup vending machine, equipped with intelligent pier glass can be used according to the customer after the selected goods appearance; In domestic, Shanghai jahwa, selling their make-up remover wipes, facial mask in the subway station vending machines and other products; In September, still appeared wuhan metro line no. 3 can be skin test and offer a variety of ten brand of facial mask self-help vending machine beauty machine. While in some shop in small stores, sephora has tried to use the vending machine sales best-selling products, brand sales channels and means of innovation; In addition, there are some beauty makeup brand in the vending machine of creativity as a way of flash marketing, in music festivals such as the activities of young people. In addition to providing a more intelligent and convenient shopping experience, beauty makeup the selling machine also helps to solve the traditional beauty makeup rent business circle pressure. Helena said, traditional beauty makeup business circle rental cost is very big, turnover is usually the counter are to take up more than 30%, if no vending machine of LRP copy pattern to scale, the future brand can bring out this part of the profits to do more research and development. But more importantly, new retail trends, with the combination of digital and intelligent devices can help brands establishing database of consumers, to better provide personalized, high-quality service. LRP spray machines and Tmall online membership system has been completed, to buy a spray of consumers will become members LRP online. Online CRM data through in today's new retail mode is the trend of The Times, both in flat to Taipei and brand party to realize the importance of data members. Helena that member data can ensure that know more about the consumer, brand and provide better and more comprehensive services. Consumers have brought huge disruptive change for us, especially in China, brands have to catch up. Consumers purchase desire can be aroused, any one of the decision-making path they also look forward to a full range of seamless service. Whether access to information, consumer education, product display and online retail experience, is to help consumers to make it easier to make decisions. L 'oreal China CEO, platinum culvert for observation and understanding of Chinese consumers are affecting brands in terms of new retail.