Baihe layout beauty makeup to accelerate through the service chain

Baihe announcement said, the company is a wholly owned subsidiary era development co. , LTD. Lily offered 13 million yuan capital Beijing American home technology co. , LTD. The foreign investment is the company around dating industry ecosystem, strong layout in the industrial chain related important action in the field of beauty makeup. On December 1, baihe co. , LTD. , according to the announcement the company a wholly owned subsidiary of lily era investment development co. , LTD. , offered $13 million to participate in Beijing capital home beauty technology co. , LTD. , and after completion of capital increase, lily era holds a 5% stake in the target company. According to the announcement, the United States home now has four shareholders, including 58 city, xiamen beautiful net, etc. Baihe, said the foreign investment is a company around dating industry ecosystem, the layout of the industrial chain of strong related beauty makeup, at the same time, said the investment will not have a significant impact on corporate finance and management. Chinese online dating market started early, but the development process is relatively rough, has experienced from 1998 to 2009 for 11 years long. And since the jiayuan delisting, merged with baihe, China's Internet dating market, by a few melee into three schools of thought contend. Before and how to steal a march on rivals, for China's domestic capital market the most advantageous position, become the primary task of dating sites. Which line the layout of the industrial chain is crucial. This is due to the traditional dating sites typically includes online and offline matchmaker service for dating, does not involve wedding planning and content, etc. However, users online dating market life cycle is shorter, only 1 - looking for dating/marriage partners 2 years, then will be lost. Therefore, the online dating industry need to extend the industrial chain, stands to extend the industry cycle. Baihe also continued in the field, in April this year, baihe's first choice one-stop wedding experience hall opened in Beijing, offline wedding experience pavilion will layout the future. In August of this year, baihe had announced that plans to take over Beijing sun xi paved with 28 million yuan wedding culture co. , LTD. , 287. 80000 shares, increasing provide wedding planning for new customers and business as a whole the overall solution. Together, dating sites there are a lot of worthwhile content, in addition to seeking to satisfy needs of users of services and products, should also pay attention to efficiency management chaos, keep the marriage network environment clean and orderly, in order to get long-term development.