ANRUZ AnRunShi - Highlight the brand personality, it is very important to grasp the communication elements

Cosmetics market competition is intense, want to play in many homes, the brand has its own claims begin, many brand claimed to have some special personality, but want to hold this kind of personality, achieve the goal that let the consumer recognition, need to grasp all available elements of communication, coordination unified effectively convey the information to the consumer. Planning department here share a strong express their individuality homebred brand that protect skin ANRUZ AnRunShi one. Brand personality strong visual effect, touches consumer sensory brand flagship personal body skin care, visual design is very clear: a minimalist, straightforward, simple, earnest, rigorous. Logo is made up of simple simply ANRUZ English font, visual color piece with rice white, dark gray, brown give priority to, even some limited edition add the illustration of the element, colour is relatively simple, and is slightly grey, and the main tonal harmony phase. Product packaging use thick PET or vitreous material to pledge, hand cream to use aluminum tube, the poster design on typography, minimalist plain, not fancy. Store decoration is also cooperate with the brand personality, each store has a different space design, as if each have alone interpretation of inspiration and expression, but the nature of the brand essence is uniform: partial Scandinavian minimalist style, more wood and dark iron as the main decoration materials, products and tidy emissions shelves, color piece and less prominent, occasionally put warm heart full of design feeling small ornament. Into a series of scene layout, and from the whole to the detail highlight the simple, elegant, practical, quality of life, strong visual feeling and experience, can cause consumers to interpret the brand - in the heart Feel the heart behind the brand personality concept and, is consumer mental process of gradually moving towards the brand identity. two Marketing is focused on the brand personality, strengthen consumer identity ANRUZ AnRunShi since 16 years in the development of early business offline stores only, not to do online marketing. In the ( With the coastal cities such as shenzhen, xiamen) A second-tier cities in each business area large shopping center with a total of 21 stores, in order to concentrate on building brand personalized space design feeling, to give consumers a real comfortable experience. Often travel to senior office buildings and shopping center of consumers in general to the pursuit of quality of life have certain, tend to rational consumption, so consumers feel and understand the possibility of more brand attitude, brand loyalty is high. Small make up observed at the same time, store sales personnel is easy-going and practical, is in no hurry to sell all kinds of products to the customer, and customer communication supplies topic is natural and easy, online interactive positive kind, comfortable service for consumers. In addition, the brand also to tout their own environmental protection concept, use wooden building materials stores, product packaging more use recyclable material, at the same time to encourage consumers to use after the empty bottle back to the store for the next 10 yuan for shopping coupons. Since 19 years, when consumers offline sales and brand promotion degree reaches a certain size, AnRunShi adjust marketing strategies, gain product of good reputation, in jingdong and Tmall, and in the little red book on zhihu qualities such as content increase the promotion social platform, expand the area of potential consumers. Comprehensive the above results of elaborate, consumers are attracted by the special design style stores - and into the store On product and brand personality with a full range of visual contact and cognition, form the understanding of the brand and feelings; Purchase products brings good use feeling The core link of customs clearance, identified the customers to the brand's identity and love, not only in line with the brand to keep good viscosity, but also the best propagandist of product reputation and brand personality; Brand to develop the online mall and continue to interact with customers, get good word-of-mouth traffic dividends. An attitude of the brand, make use of a full range of communication, to grasp the good points, the swimmer and timing of brand marketing, will be effective in the consumers' mind.