Analyses the expression of emotional factors in the female cosmetic packaging products packaging design

Pick to: along with the prosperous development of cosmetics market, more and more female cosmetics on the market, the cosmetics company, in order to increase product sales, to female cosmetic packaging design study, hoping to emotional factors into the design, to resonate with female consumers, increase product sales. This article from the Angle of emotion expression aspect of female cosmetic products packaging design narrative, aimed at better for female cosmetic packaging design to make some contribution. Key words: female cosmetics; Packaging design; Emotional factors introduction of beauty is every woman's nature, in order to maintain the appearance beautiful women, youth and spend a lot of money to buy cosmetics, the prosperous development of the cosmetics manufacturer market play a huge role in promoting. Along with the rapid development of economy in our country, the people material life level unceasing enhancement, women demand for cosmetic quality also more and more high, the traditional cosmetics brand has already can't satisfy the actual needs of the people, some emerging brand operation. Brands in order to place in the fierce market competition, will have emotional factors into the cosmetics packaging, to meet the emotional needs of the female consumers, to increase product sales. Product packaging in the emotional words to express emotion words is a kind of common tool of emotional expression, female cosmetic packaging design can good express feelings through words. Consumers through a text description of cosmetics, you can have one of the most intuitive understanding on products. At present, through the words to express the emotion is also one of the most common way. In the process of the design of the text, to combine the consumption psychology of cosmetics, for the design of targeted, and in packaging design, to highlight the characteristics of the brand, enhance the identification of the product, can make consumers in numerous cosmetic quickly identify brand differentiation. For young female consumers of cosmetic packaging, can adopt the most girls prefer huakang girl font, of the font, such as hua kang doll font, better emotional communication, make products to give a person the sense with sentiment cut, natural. （ 2) Graphics expression of emotion into the cosmetics market, the first impression that gives a person is dazzling, especially of female cosmetic packaging, there are various, sweet and lovely pictures attract people stop to watch, especially in the majority with Japan, South Korea's cosmetics. Product packaging design, should clearly show the characteristics of their products to consumers, for example: some brand of BB cream on product packaging, draws a cute little umbrella and a lovely girl, the moral is: with this BB cream, even without an umbrella in the summer, also do not need to worry about sunburn. There are many such success stories are in the most intuitive feelings increase consumer understanding of products. The correct use color to express emotion colors can give a person with strong visual impact, can fast direct appeal to consumers, guide them to buy. Colour is the focus of each product designers should consider, product promotion and application in the late also cannot leave the color factors help. Each color represents different emotions, can pass colorific choice for brand positioning correct expression, for example: red represents passion, yellow for lively, blue on behalf of the cool and refreshing. For summer cosmetics packaging design, can use blue green, give a person with cool and refreshing feeling. For winter use of cosmetics can use yellow and red, give a person with a warm feeling. According to the actual role of cosmetics and product positioning, reasonable packaging color is tie-in, and consumers to achieve the emotional resonance. The use of emotional factors to express women's cosmetics packaging designer can make use of emotional factors, make the product is accepted by more and more consumers, through experience, the product produce, thus further understanding desire, purchase desire. The use of packaging beauty female consumers is in pursuit of beauty and buy cosmetics, product packaging usually gives a person the aesthetic feeling of resonance with consumers heart of beauty. The use of product packaging beauty is based on the aesthetic standards, consumers make female consumers in the process of choosing products in product packaging, resulting in a desire to buy this product. packaging, usually use beauty to impress women, better to demonstrate the advantages of the products to consumers, and make it full of imagination, for products to improve the purchasing power of the female population. The use of packaging of humor humor in women are widely used in cosmetics packaging, especially for some of the young target population. On the outer packing products, using pictures of humor, humorous character image, produce different from common visual enjoyment, make the visual image more funny and interesting, give a person with relaxed emotional experience, attract more consumers to buy. The use of packaging a sense of humor, can make people nervous rhythm of life relaxes, forget worry, enjoy the happiness, so as to achieve the purpose of increasing product sales. Packaging the use of kindness for new products to market, can use kindness design method, close the distance between customers, so as to achieve marketing purposes. In this strange city, the relationship of the lack of trust and security, and so such kindness design is especially important for women.
Getting doesn't have to be expensive, time-consuming, or difficult. It all comes down to the right method and a cosmetics solution cosmetic design in place.
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Once we have a good idea of how cosmetic design can satisfy customer’s needs, consider whether we should create a skill for their demands.