An indicator of high-end cosmetics brand, the Chinese market to dig gold area

With released annual report of listed companies, the cosmetics industry in the transcripts of listed companies have also appeared. For many international brands, high-end cosmetics became group performance booster, while the Chinese market has become their Denver area. Recently, the cosmetics giant l 'oreal surrendered a good report card in 2017, the total annual sales of around RMB 2033. 1. 8 billion yuan, year-on-year growth of 4. 8%; Net income of about RMB 279. 7. 4 billion yuan, rose 15. 3%; In the fourth quarter and even achieve the five. The year-on-year revenue growth of 5%. In addition, the Chinese market as l 'oreal, the world's second largest market, in 2017, l 'oreal China market also achieved double-digit growth. For l 'oreal China market, l 'oreal China CEO, platinum, han said that the Chinese market is a booming market, the market breeds opportunity also has the challenge, the Chinese market is the second largest market, l 'oreal group to put the Chinese market to make the first big market in the future. Platinum han also said that l 'oreal have confidence in the Chinese market, will continue to increase the market, product research and development, production, such as investment, to maximize meet the demand of the diversification of consumption after the upgrade. Continue to lead the digital revolution, and continuously explore and lead new retail innovation model, to ultimately benefit consumers, and promote the market in the healthy and long-term development of the new mode. companies by 2017 transcripts, cosmetics industry after several years of adjustment, in the high-speed growth of high-end cosmetics, cosmetics industry is in full recovery. And the Chinese market has become each group important thanks to the object. Shiseido 2017 revenue of 584. 9. 7 billion yuan, the year-on-year growth of 18. 2%. According to results, China is one of the largest overseas market, shiseido, sales of 144. 3 billion yen ( About 83. 900 million yuan) , an increase of 22. 2%. Results at the same time, points out that the 'SHISEIDO ( Shiseido) ”“Clé de Peau Beauté( The key of the skin) ”“IPSA( Yin fu Sally) 'And other high-end cosmetics manufacturer in China maintained a high growth momentum. LG life health results showed that in 2017 China sales up 34% from a year earlier. The high-end products, 'after', 'SU: m30 °' in represented by China overseas markets such as get good grades. In fiscal year 2017, estee lauder group net sales of 118. 200 million dollars ( About 787 RMB. 0. 2 billion yuan) , up 5%. And according to estee lauder group, according to the latest fiscal 2018 second quarterly sales growth of 33% in Asia, including China, to 8. 7. 4 billion dollars. Thanks to estee lauder, M. 一个。 C, Tom Ford brands have been welcomed by Chinese consumers, such as estee lauder achieve double-digit growth in the Chinese market. Compared with Europe and the United States, the traditional big bright eye, used to show a strong Korean makeup appear relatively poor. Amorepacific in 2017 348. RMB 3. 6 billion of revenue, revenue fell sharply 10% year-on-year. But amorepacific has not slowed pace of expansion in the Chinese market, as well as Europe and the United States, the traditional big, the group will also high-end cosmetics as revenue springboard. It is understood that its high-end brand snowflakes show officially entered the mainland China market in 2011, in just five years, its stores in mainland China more than 100, 2017, the group will also be another high-end HeYan brand introduced in China. For cosmetics enterprise performance in the Chinese market last year, Japan experts in Fiji, said before cosmetics enterprise pay attention to construction of industry chain, and with the consumer upgrades, and the rise of young consumer groups after 90, the enterprise must pay attention to the construction of the value chain, the enterprise only through scene, entertainment, personalized, diversified, to interact with consumers, strengthen market cognitive success can be achieved. In view, cosmetics belong to fashion consumer goods, with the expansion of the middle class, the industry will be a recovery and explosion, cosmetics manufacturer industry profits will continue to rise in the future. brand also will usher in more opportunities and challenges.
Collectively, the effect of cosmetic design on industrial society has been to eliminate makeup solution and drastically reduce the time long associated with eyeshadow manufacturer.
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