After the return to rational, film of face of OEM products to where?
at the beginning of the year, taobao/Tmall beauty skin care, beauty, essential oil subclass volume ranking TOP15 list, in addition to facial treatment suit remains the top, with 1. 8 billion + sales continue to lead, film of face of OEM products to the new list, the second category deal heat even beyond base lotion, cleansing category.
along with our country consumers face consumption habits and mask industry market mature, to become the world's great film of face of OEM products in China market. According to the Ministry of Commerce, according to data mask OEM products market in China accounts for about 47 of the world's film industry market. 6%, far higher than three ranked second, Japan and South Korea of 18. 7%, 5. 7%.
after germination, eruptions, silence, and return to rational, the mask of OEM products market in China is heading for a steady growth phase.
the mask a great & other OEM products; Gold Lord & throughout; And & other Potential throughout the &;
, according to data of 20-95% 49 women in China had used a mask, in the past three years, our country's mask purchase rate is as high as 44%. And from the point of face film market performance in recent years, there are two big consumer groups in this field especially performance & ndash; —
apply a year full of 4000 football pitches and other Z & throughout;
recently, Tmall as red joint SuperELLE online 'old girl big showdown in early 95 after' & ndash; — At the beginning of 95 and resistance old product consumer trends report, which revealed that our country after the 95 Z from generation to generation in 2019 to buy the mask OEM products can apply with nearly 4000 football pitches. The business data center of finance and economics ( CBNData） Joint Tmall super brand, and released his spirit's & other; 2019 Z online mask OEM product trend report generation & throughout; More direct point, Z generation has become a mask a great & other category of consumption; Gold Lord & throughout; 。
for two consecutive years grew by more than 20% of & other; Seniors & throughout;
kay degree index of consumer personal beauty makeup sample set of data representation, 55 - 64 - year - old female facial skin care products to buy permeability is 84%, close to the level of younger women. In particular, seniors in patch type mask on the cost of OEM products, has been for two consecutive years by more than 20% growth, especially the offline city people's passion for sheet film of face of OEM products is more popular, growth is a second-tier cities of more than 5 times.
the mask is behind a wide variety of OEM products appeal to multiple
from morphological point of view, the current mask OEM products can be divided into patch type, sleep disposable type, gel/gels, creams, mud, tearing and powder and so on a variety of different types. Look from the Z generation of consumer preferences, although patch type mask OEM products market share has slipped in the past period of time, but still is the mainstream trend. But sleep disposable type, washed daub type and powder film of face of OEM products from the point of popularity and consumption growth, has great room for growth.
to distinguish from the function, the classification of the film of face of OEM products are numerous similar cases: hydrating, fight decline wrinkles, whitening pale spot, lift firming, soothing, sunburnt repair & hellip; … At present, hydrating mask OEM products for consumers in still is our country foundation, the second is whitening brighten and moist.
' In recent years, due to the sensitive muscle problem increasingly prominent, barrier repair, skin emergency become the urgent demands of many consumers. Soothing repair and medical beauty mask OEM products became popular. Secondly, due to some social networking sites and grass efficacy demands more segmentation, component party and real-time visualization of the product received the favor of consumers. ”
in addition, since the beginning of the year, affected by the new crown pneumonia outbreak, repair mask face mask online a surge in demand, allergic to repair a brand foothold of short-term power. Such as after a leaves eu by China women's development foundation, hand in hand for disease resistance line of wuhan female staff donated & other; A leaf green giant mask & throughout; Is to solve the & other; Face masks & throughout; Sensitive and stuffy acne under the pain points, maintain skin micro environment balance.
mask ones with OEM products, in addition to & other; Yan & throughout; & other; Interesting & throughout;
three years ago, in 2017, data statistics, our country the mask brand OEM products on the market has more than 6000. Believe that three years later, even if there is no third party data support, but also can imagine now face film how the number of OEM product brand is huge. So, how to succeed in this huge brand team ones, all the more important.
