Advocate health: domestic famous cosmetic brand land capital market

Domestic well-known personal care and cosmetics manufacturer company advocate health supplies co. , LTD. , officially land capital market today. The ipo, the company intends to issue social public offerings 20. 36 million shares, to raise 2. Funds will be raised by a 5. 6 billion yuan, mainly used in cosmetic production line technological transformation, the company marketing network construction, and the construction of the company product research and development center. Advocate healthy is a set research and development, production, sales for the integration of health care products high-tech enterprises, owns her flower show, such as beauty king famous cosmetic brands. Fire all over China's flower show yu health supplies co. , LTD. Since its establishment has been rooted daily chemical industry, mainly engaged in health care products research and development, production and sales, products include shampoo, conditioner, shower gel, gel water, protect skin to taste, etc. Flower show, the youth friends this catchy slogan, once let flowers, become the familiar domestic shampoo brand, tian zhen, yao Chen, lin2 xin such as stars have served as a spokesperson for the brand. In addition, the company also has beauty king, Gao Xinkang effect, according to the mining, green effect, can she wait for multiple brands, positioning, product line is more abundant. Among them, the king's flower show, the United States for the famous trademarks of guangdong province. In the 2014 - In 2016, the flowers, also named sponsored the variety show 'Chinese good voice', to effectively promote brand influence. According to the prospectus, the company's main business revenue has risen steadily, 2014 - In 2016, 5 respectively. 5. 9 billion yuan, 5. 8. 7 billion yuan, 5. The same period of 9. 6 billion yuan, the company main products sales of 38710 tons, 43704 tons and 47944 tons respectively. The company expects 2017 revenue is expected to reach 6. 2. 5 billion yuan. Daily chemical industry, experts say, advocate healthy as chaoshan of cosmetic enterprise, the company successfully listed will be conducive to the healthy development of enterprises more specification, at the same time for the company to do strongly does, improve market competitiveness, to create awareness company brand also has a great role in promoting. Leading domestic three or four line city a, considering the current domestic second-tier cities daily chemical industry market competition heats up, advocate healthy choice key with three or four line city market. The prospectus shows that together for three or four line city health foothold, focus on creating national brands with Chinese characteristics, at the same time take the opportunity of a market segment, second-tier cities, seeking a breakthrough, second-tier cities. It is understood that since the 1990 s, the company began to three or four line city intensive cultivation, as of late 2016, the company in the country area has developed a number of marketing and management strength of dealers, the company's products have also reached about 3 m number of retail outlets. Company business though super channel construction started late, but the dealer rt-mart super channels have also been covered, liqun chain system. This part to raise funds will be used in the construction of marketing network, will be more consolidated company has been in the industry status and market share, at the same time open up new market will also provide support for the company. And its layout of three or four cities of dozen also and the related research idea coincides with mine, citic built for analysts Chen Meng think foreign cosmetic brand in a dominant market position, second-tier cities, national cosmetic brand should be in three or four line city mining depth, for three or four line city vast consumers at the grass-roots level, maybe they will be more inclined to choose and buy price excellent national independent brand.
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