2020 in epidemic situation of cosmetics OEM enterprise will be how to decode the dilemma?

the cosmetic industry in 2020, although difficult physical stores, brands confusion, agent embarrassed, service providers are cold, supply chain, but don't ignore the silent bear greater pressure OEM production enterprises of cosmetics. They both need to have the courage to ashes, also should have the method of scraping the bone healing.

a, cosmetics OEM industry macro background

in 2019 is a year by the rapid development of cosmetics OEM enterprise, 2020 could be the worst of the collective.

there is a kind of commercial law, the collective, every industry will usher in the change of the next excess crisis. In the development of Chinese cosmetic industry is more apparent, this outbreak, let the crisis coming ahead of time.

in the past ten years, with the rise of China, Chinese people love of beauty makeup and demand diversification, cosmetics raw materials technology mature, plus a variety of marketing mode of rapid outbreak, cosmetics has entered the phase of rapid development, there are more and more manpower and material resources to enter the industry. But in the back of a thriving, we should also see productivity surplus and the uncertainty in the market. Especially cosmetics manufacturer OEM factory, no matter from the quantity and size and investment has more than dozens of times of growth. Rational estimation, cosmetics factory even if two-thirds of the country's factory production, also will have big influence to the cosmetics market supply.

cosmetics OEM production enterprise belongs to the 'infrastructure' of industry, is also guarantee the stable and continuous development of industry 'soil'. Especially in the economic optimism upward and market stage, the scale of production enterprise has a very important position and core competitiveness. But because of its flexible resources, the curing transformation, the characteristics of the market under the influence of uncertain with sudden public events, will also take the lead by the biggest blow and influence, and prone to deterioration over time will be multiplied.

two, cosmetics manufacturer OEM enterprise internal situation

every cosmetics OEM production enterprise want to become the best that the rest of the a, but don't know where is your core competitiveness. OEM production enterprises in the whole industry chain is belong to heavy assets and human cost pressure is bigger. Plant, equipment, technology, material, labor, management and service, etc. Be short of one cannot, and to race with time, no matter the business is good or bad each day had a lot of expenses.

if the brand marketing major bet on the market, so now a lot of OEM production enterprises on the main is' money '. Met twenty years ago since there are a lot of hard work friends are some achievements, but will continue to open factory is expanding, the 'face'. To luxury decoration, plant to expand, to upgrade equipment, personnel should pay, want to ask an expert 'reform', to please & other; Celebrities' endorsements. So money, borrow money, and owe money 'bet' behind the customer orders.

in my eyes, as long as the integrity of the production and operation enterprises, has the ability to legal compliance to produce qualified products, the other is the icing on the cake, to our strengths, don't be carried away once victory. Production-oriented enterprises have the perfect integration of technology and production management ability, has the stability of the gradual, and continuous innovation efforts, to attract customer loyalty and long-term together is very important. Overblown claims that the concept of 'big & other; Corporate image packaging, it will only bring temporary aura.

three, the situation is the micro present

there are a lot of medium-sized cosmetics OEM enterprise does face the awkward dilemma. For cosmetics OEM enterprise, the Spring Festival of 2020 long vacation would be equally long. During that time in the industry a variety of community, is crazy, hot disinfection disinfection products and cosmetics online offline marketing market changes. OEM factory almost lose the courage to 'speak', as if can only be dormant, in prayer hope long leave early winter, an even more splendid spring comes late.

cosmetics market changes every year, the crisis is ubiquitous, the rise of electric business promoted the national consumption, make industry segments, to cosmetics OEM enterprises more opportunities; Wechat business booming, have made a lot of new factories from struggling to coming back to life; Live wave and cosmetics OEM production enterprises to transform and upgrade the pace again. Enterprises because of the domestic competition is intense, market volatility big and to explore the international market more focused on also absorb a lot of production capacity.

overall, although competitors lined, cosmetics OEM production enterprise growing opportunity, or believe it is the performance of the Chinese entrepreneur spirit of self-confidence and perseverance, as if every time can see the victory of light. Even for blind expansion capital flow, as long as perseverance, believe that there will be a pairs of invisible capitalists hands stretched out to you to miraculously, save you in fire and water.

The cosmetic design approach to eyeshadow manufacturer is becoming increasingly popular; consequently, there is a surge in the demand for .
Serving others for customers a better life with cosmetic design for employees respect and opportunity.
There are ample scientific evidence of reducing the risk of cosmetics solution.
comes in a vast array of styles and makeup solution depending on which eyeshadow manufactureris used.
cosmetics solution needs not be tedious anymore with the application of . So getting the right cosmetic design can drastically promote makeup solution.